Levi Strauss & Co. has begun developing an integrated agentic AI orchestration platform to automate and coordinate workflows across its corporate functions. While the company said it intends to integrate the platform into all aspects of it operations, including the retail side, initially the clothing manufacturer will focus on back-office processes. Created in partnership with Microsoft, Levi’s says the technology is part of the company’s broader pivot toward a more digitally driven, direct-to-consumer operating model.
According to LS&Co., the platform connects multiple sub-agents working across IT, HR, operations and other domains. The company expects to test the technology through 2025 and begin rollout in early 2026, expanding to global offices later in the year.
“AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work—from our stores to our corporate offices,” said Michelle Gass, president and CEO of Levi Strauss & Co. “As we roll out these tools in 2026, our teams will gain faster access to information and insights that help them work more efficiently and ultimately serve our fans better across every channel, every day.”
The initiative underscores a broader move within retail to adopt agent-based orchestration frameworks as companies look to streamline knowledge work and reduce the burden of repetitive, multi-step processes.
Alongside the corporate platform, LS&Co. launched new consumer- and employee-facing AI tools. On the customer side, the company introduced Outfitting, a personalization engine within the Levi’s app that recommends products and outfits using preference data and purchase history. The feature is live in the U.S., Canada and key European markets.