Dansih startup Cernel has raised €4 million ($4.7 million) in seed funding to build infrastructure aimed at resolving product data inconsistencies in e-commerce environments.
The round was led by Seed Capital, with participation from new angel investors and existing backers. Founded in 2023 in by Aarhaus University students, Cernel develops an AI-native platform that structures and enriches supplier product data before it reaches downstream sales channels.
Rather than focusing on consumer-facing AI shopping assistants, the company said it pivoted toward foundational data automation after encountering scaling challenges.
“Instead of building AI on top of broken foundations, we started building the foundation itself,” the company wrote in its funding announcement.
Cernel’s platform ingests raw supplier feeds, validates attributes against brand databases and registries, generates multilingual descriptions and formats listings for multiple marketplaces.
For retailers and automation providers, the funding signals continued investor interest in infrastructure-layer AI tools that target data normalization and governance challenges underlying agentic commerce.