Automation Anywhere’s participation in a recent trade show in Saudi Arabia signals that the company will be devoting more investment to expand its presence there and in the Middle East region as a whole, the company said.
“Business leaders across the world are embracing an automation-first mindset, building technology infrastructure that will augment the productivity of the human workforce,” said Dinesh Chandra, regional vice president of Middle East & Turkey for Automation Anywhere. “Saudi Arabia is one of our key markets in the EMEA region where business leaders are willing to deploy automation with greater scale and solve operational challenges.”
The company said it exhibited its connected portfolio of automation tools at the recent LEAP 2023 event in Riyadh. A pre-Covid report from global consultancy PwC said RPA was becoming a priority for firms in the Middle East while a more recent analysis indicates that public-sector CIOs in the region are also increasingly looking to RPA and intelligent automation.