C TWO, an agentic management platform provider based in London, announced a leadership transition as it seeks to define what it calls a Universal Orchestration category.
Paul Donaldson has been elevated to CEO, while Colin Redbond becomes chief product and technology officer. Co-founder Erik Lien will transition to a board role.
C TWO positions its Agentic Management Platform as an independent control layer designed to sit above RPA, APIs, workflows and emerging AI agents. The company argues that as enterprises scale automation, orchestration and performance governance become central constraints.
“Automation has reached an inflection point,” according to Donaldson, who spent nearly seven years at process automation heavyweight Automation Anywhere. “Enterprises don’t need more bots. They need control. They need visibility. They need accountability. Universal Orchestration is about owning the control layer – decoupled from execution platforms, free from vendor lock-in, and directly tied to measurable business outcomes.”
Donaldson said tech chief Redbond will prioritize analytics across automation estates, hardened RPA optimization and expansion toward AI-enabled orchestration. The strategy reflects a broader industry shift from task automation to coordinated, outcome-driven execution layers.