Netcore, a Mumbai-based provider of an AI-powered engagement platform, has released a report examining how autonomous AI agents could reshape marketing and commerce operations over the next two years. According to the Netcore Agentic Predictions 2026 (PDF) report, 2026 will mark a shift from limited generative AI pilots to agentic systems operating at scale.
The report draws on research from Gartner, Forrester, McKinsey, Anthropic and HubSpot, in addition to Netcore’s own enterprise data. It focuses on a move away from single-purpose AI tools toward orchestrated multi-agent systems that manage tasks across the marketing lifecycle, including content, segmentation, decision-making and optimization.
Data cited in the report suggests adoption of multi-agent systems is accelerating. Research from Anthropic referenced in the report indicates multi-agent systems outperform single-agent architectures by 90.2 percent on complex tasks. Forrester data cited shows 56 percent of organizations that have adopted multi-agent approaches report improved scalability, while Gartner found 50 percent of enterprises view the technology as a source of competitive differentiation. Gartner also recorded a 1,445 percent increase in multi-agent system-related queries between 2024 and 2025.
The report links this momentum to mounting challenges around consumer attention. According to HubSpot data cited, 73 percent of consumers skim content, while only 27 percent engage meaningfully. Other research referenced in the report estimates the average human attention span at about 8 seconds. In response, Netcore introduces the concept of “Brand Twins,” described as brand-owned AI agents intended to deliver fewer, more relevant interactions with consumers.
“2025 was about proving that AI works. 2026 will be about proving that it delivers,” said Rajesh Jain, founder and managing director of Netcore Cloud. “As autonomous agents take over execution, marketing’s real constraint is no longer technology—it’s attention, outcomes, and accountability. Agentic systems fundamentally change the equation by making growth measurable, continuous, and owned. This is not a tooling upgrade; it’s a new operating model for marketing.”