RPA technology provider Automation Anywhere has tapped an enterprise software veteran to lead its sales effort in Europe.
In his new role as executive vice president of sales, Raj Mistry, who comes to Automation Anywhere from Mulesoft and Salesforce, will be responsible for accelerating cloud automation offerings across Europe.
Mistry has spent more than 30 years in the software industry in sales, service, project delivery and management consulting roles. Prior to Mulesoft and Salesforce, he served in various roles at Andersen Consulting, Cambridge Technology Partners and TIBCO Software. He also co-founded a strategy and consulting company called Nervewire that was acquired by Wipro.
“Organizations have catapulted their digital transformation initiatives and are navigating through a transformative shift in the way we work,” Mistry said. “Automation Anywhere is the leader in cloud-based automation solutions, a technology that helps companies empower employees, drive efficiency and scale, and unlock new business opportunities. I look forward to extending our market leadership in Europe to help companies realize the power of automation and AI.”