• July 25, 2024

The Indian unit of global consultancy EY late last week said it has acquired CRM provider C Centric in a deal that will bolster EY’s expertise in several disruptive technologies including RPA. EY is one of the leading companies providing consultative services. Its acquisition of C Centric, which has extensive experience with CRM implementations that include RPA, will enable it to better serve its clients in India, one of the fastest growing markets in the RPA space.

“The C Centric team has a strong reputation in the market for delivering leading edge CRM solutions and services across industries, particularly financial services including banking and insurance,” said Rohan Sachdev, partner and leader of Advisory Services for EY in India. “Over the past couple of years, we have collaborated with the C Centric team in strategizing and implementing several complex, large-scale digital transformation programs and our clients have benefitted immensely from this association. Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience to customers.”

Financial terms of the acquisition were not disclosed.