Less than two months after naming a new CEO, intelligent automation technology provider Nintex said it will expand in the Middle East and open a new regional office in Saudi Arabia. The office will be part of Vision 2023, the country’s efforts to transform its economy via innovation, diversification and private sector growth.
Nintex said it already services 80 customers in Saudi Arabia and 300 across the MENA region. But a physical presence in the region will enable the Seattle-area company to more effectively care for clients in the region as well as support digital transformation initiatives that are part of Vision 2023 including the National Industrial Development and Logistics Program and the National Transformation Program.
“We are excited to establish our office in Saudi Arabia and actively contribute to the country’s ambitious plans for digital transformation under Vision 2030,” said Ayman El-Hattab, Nintex’s vice president of Emerging Markets. “By partnering with public and private sector organizations, we see incredible potential. Nintex is excited to be part of the growth of Saudi Arabia’s vibrant and prosperous regional economy.”