Customer experience (CX) and call center technology provider Genesys said it has agreed to acquire Pinkfish, a San Francisco-based company focused on workflow orchestration and enterprise connectivity for AI agents.
The companies said the combination is intended to connect Genesys’ CX platform with Pinkfish’s workflow orchestration technology, allowing AI systems to coordinate work across enterprise applications rather than limiting interactions to customer conversations.
Pinkfish said its platform includes more than 500 integrations and over 25,000 Model Context Protocol (MCP) tools that allow AI agents to access enterprise systems. The companies said the combined capabilities are intended to help organizations automate workflows spanning CRM, ERP, billing and other business applications.
“The future of customer experience won’t be defined by AI that stops at understanding customers. It will be defined by AI that can securely access enterprise systems, coordinate work across teams and applications, and deliver real business outcomes.”
Genesys said the acquisition will support its strategy of combining customer experience orchestration with enterprise workflow automation. Financial details of the deal were not disclosed.