• June 14, 2024

German process intelligence technology provider Celonis made two major announcements last week: it named a new leader for its U.K. and Ireland business and it formalized a strategic partnership with global consultant McKinsey.

While Celonis says it has been active in the U.K. and Ireland for some time, it has appointed Rupal Karia to drive growth in the European countries. Karia comes to Celonis from UiPath where he led their Global and Strategic accounts. Prior to that, Karia led Adobe’s Strategic Accounts across Europe and Public Sector for the U.K. and Ireland, so he is familiar with the region.

“Rupal has played a critical role expanding hyper-growth businesses throughout both the U.K. and Ireland,” said Philippe Mathieu, senior vice president for EMEA and APAC at Celonis. “His track record of growth, unwavering focus on delivering customer value, and inclusive leadership approach will help even more organizations in the region see how their processes actually run, not how they think they run, creating visibility into where value is hiding as well as the ability to capture it.”

Organizational visibility is also at the heart of the formalization of an existing partnership with McKinsey. In a separate announcement, the companies said they have agreed to become official strategic partners. According to a statement, the companies have been working together for two years to help McKinsey clients understand and optimize their business processes.

McKinsey stressed the importance of having a platform that delivers process intelligence to make their digital transformation efforts on behalf of their clients more efficient.

“As little as three years ago, a team of experts would spend the first month of a project interviewing stakeholders, crunching data sets into spreadsheets, and recreating process flows on rolls of brown paper with markers and Post-its. Some projects actually took up entire hallways,” recalls McKinsey partner Julian Fischer. “But when you have something as complex as an order-to-cash function with millions of transactions, you can only capture a sliver of the depth of such a process. You hope to find the most important variations…but you can’t be fully exhaustive—or objective. Companies normally are blown away when we present the Celonis visuals, what we often call a ‘treasure map’ of insights.”