• July 21, 2024
Orby AI Nets $30 Million for ‘Generative Process Automation’

A Bay Area startup using generative AI to automate business processes has received a $30 million Series A funding round. The company’s founders say its platform enables “generative process automation,” which it believes is a paradigm shift from RPA and intelligent automation systems still mostly based on rules.

Orby AI’s platform uses inputs like screenshots, clicks and keystrokes to train what it calls its “large action model.” An automation platform based on generative AI, the company says, enables organizations that don’t have a clear technical understanding of what is even feasible, to automate complex workflows.

“Yesterday’s process automation solutions were never designed to address the dynamic and complex nature of work being performed within the enterprise,” said Bella Liu, co-founder and CEO of Orby AI. “At Orby, we are blowing the lid off what AI can do for enterprises with a completely new platform that observes and learns any task performed, analyzes it contextually, and creates automated workflows that can be immediately enacted.”

Liu said the company will leverage the funding round to accelerate the development and commercialization of the platform. The Series A round was led by New Enterprise Associates, Wing VC and WndrCo with additional participation from Pear VC.